Realm has been awarded a direct mail program by The Home Depot, in cooperation, with Citibank. The program targets B2B credit card users who are eligible for a fuel rewards program. The program will last approximately one year, with multiple touch points throughout the year. In addition to the year long program, Realm has been awarded MSA status with The Home Depot enabling the agency to expand our offerings throughout the client.
“The Home Depot B2B channel is a perfect fit for the agency,” says Eric Berrios, VP of Client Services. “Depot is one of the mainstay Atlanta brands and finding the right place within the organization is a huge win. It’s a credit to our creative services who lead the rally to win the project.”
Winning is just the first step. The program will not end until spring of 2016. At that point, we’ll put together a full recap of the experience and share our learnings. For additional information, please contact Mr Berrios directly.
The Home Depot is a home improvement retailer. The Home Depot stores sell an assortment of building materials, home improvement products and lawn and garden products and provide services. The Home Depot stores average approximately 104,000 square feet of enclosed space, with approximately 24,000 additional square feet of outside garden area. The Home Depot stores serve three primary customer groups: do-it-yourself (DIY) customers, do-it-for-me (DIFM) customers and professional customers.