Eric Berrios, VP Client Services, presented the story of Novelis’ evercan introduction to IABC/Atlanta, last week. As part of an ongoing series, IABC/Atlanta invites three Golden Flame winners each year to recount their entry and share their process and best practices in an effort to improve communication skills of all the members.
“We had three winners last year,” says Carmen Garcia, Creative Director at Realm. “Of the three, we felt the strongest about evercan since that one sparked a movement in the can industry. Between our and Novelis’ efforts, evercan took on a life of its own. That’s really what the story is about, after all.”
This year, Realm was in good company amidst International Hotel Groups and Amec Foster Wheeler who both presented internal communication programs. Realm was privileged to be the one external marketing presenter this year.
The evercan story is one of our marketing case studies within our portfolio. The full case study, as it was prepared for the IABC Golden Flames Awards, can be downloaded here.
IABC/Atlanta is a local chapter of the International Association of Business Communicators. It represents approximately 300 professional communicators in the metropolitan Atlanta area. Members represent public relations and communication professionals ranging from Fortune 500 companies to freelancers.