The Realm team has once again taken home top honors at IABC/Atlanta’s Golden Flames Gala. This year, the integrated marketing agency took two Golden Flames under the Communication Management Division. The entries are fundamentally different and demonstrates not just the flexibility of the agency but also the breadth of IABC/Atlanta’s reach with regards to audience and stakeholders. Communication Management is the most rigorous of the the awards division requiring a very strong business case, strategy, execution and metrics.
“Realm has consistently performed well within this division and we’re thrilled to maintain our momentum,” says Eric Berrios, VP Client Services. “Communications Management brings together the best traits of integrated marketing efforts. There is a clear line between business need and outcomes. We’re thrilled to be in such good company.”
The awards attract some of the finest brands and marketers in Atlanta. Brands like Arby’s Restaurant Group, InterContinental Hotels Group (IHG), The Home Depot, and others who receive honors from the IABC/Atlanta for their communication efforts that drive business success. The association uses the annual awards as a means of showcasing how Atlanta is the communication hub of the South, with more than 50 Fortune 500 headquarters located within the Atlanta Metro region.
This year, Realm has taken Golden Flames for our work for UPS’ 2015 SEMA Show and SunTrust’s Online Banking Modernization. Both of these winning integrated marketing efforts can be viewed within the work section of the Realm site. Each entry also has a complete PDF copy of the winning work plan with creative samples.
We are very grateful to IABC/Atlanta for recognizing Realm and our entire communications community for our efforts to drive business through effective marketing!
To meet the online demands of its diverse client base, as well as conform to a recent website upgrade, the SunTrust Online Banking platform was scheduled for modernization. To reduce confusion and ensure a smooth transition as clients adapted to the new user interface and reorganization, the bank wanted to set expectations early, minimize disruptions and, above all, avoid surprises.
We worked with SunTrust to emphasize how the upgrade would make online banking simpler and smarter, providing shortcuts and streamlining what could be complicated processes for both teammates and clients. We rolled out communications in three stages: pre-launch, release and post-launch, via email and digital assets, as well as other internal and external messaging. This included e-newsletter stories and social media postings. The centerpiece of the strategy was an eight-video Online Banking Tour to provide an overview of benefits designed around common questions such as, “How do I pay bills?” and “How do I view my accounts?” to demonstrate the better banking experience.
Marketing, Advertising and Brand Communication
Amid the chaos and crowds that is the Las Vegas SEMA Show, the largest gathering of auto aftermarket businesses and exhibitors in the country, UPS was finding it difficult to stand out. Competing against custom cars, celebrities and bikini-clad models, UPS needed not just to be noticed, but to define their presence there and capture the attention of a highly targeted group of potential clients. Conveying a memorable message of UPS supply chain expertise for the industry to this audience after the show, let alone during, had proven very difficult.
Speaking in specifics rather than generalities is key to capturing the attention of these prized contacts. But first, you have to get them to your booth. This year, the UPS SEMA experience was focused sharply on the networking and socializing environment called the Logistics Lounge. The exclusive space offered guests an area where they could mingle with other logistics professionals as well as learn in a self-serve manner about UPS solutions.
About the Atlanta chapter of the International Association of Business Communicators
IABC/Atlanta is part of a global network of communication professionals committed to the belief that communications drives business. Through our events, seminars, networking activities and other programs, our members help drive their company’s success. We welcome all communicators including: Public relations and communication professionals from Fortune 500 companies, small businesses, communication agencies, nonprofit organizations, government agencies as well as freelance writers and consultants.