Our creative team developed a new look and feel for Sage to apply to promotional videos as the software company rolls out additional sales support communications. Working with an international organization focused on the small to mid sized market presents unique challenges in order to present an inclusive view of the target audience. Our approach was apply a combination of classic art deco style with modern illustration offering a solution that has region-neutral feel that can apply to both North American and European markets.
Our solution includes a combination of existing and new art to keep the project within budget but also create a unique feel. These types of solutions allow our clients to leverage video to its fullest extent without boxing them in to expensive solutions.
According to Forbes:
- Video is projected to claim more than 80% of all web traffic by 2019
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%
Our solution includes a combination of existing and new art allowing us to keep the project within budget but also create a unique feel. This type of solution allow our clients to leverage video to its fullest extent without boxing them in to expensive solutions.
The Sage Group plc, commonly known as Sage, is a British multinational enterprise software company headquartered in Newcastle upon Tyne, United Kingdom. It is the UK’s second largest technology company and is the world’s third-largest supplier of enterprise resource planning software, the largest supplier to small businesses, and has 6.1 million customers worldwide. It has offices in 24 countries.