Updating the Novelis Brand Site

Novelis aluminum rolls

As a longtime partner, having worked with Novelis across a wide range of communication endeavors, both internal and external, Realm took over design and maintenance of the Novelis site in 2017, adopting an existing WordPress site. In the time we have had it, the site has undergone a redesign and restructure of navigation to bring the site in line with the current brand and strategy.

Novelis Home Page

Most recently, we have developed a new, a modular, mobile-enabled home page design that would also be easier for regional authors globally to manage their own content. We have since built out major sections including automotive, sustainability and the mega menu.

“Novelis is the fourth enterprise level site to come on board with out team,” says Eric Berrios, VP Client Services. “It helps close the gap between strategy, content and distribution allowing our team to move more efficiently for the brand. The Novelis site, in particular, is challenging because of the multiple languages and disciplines involved. But the team has successfully moved the presence through several iterations and content updates.”

Novelis on Mobile

Our latest work has been to collaborate with Novelis on the overhaul of the specialties section, rethinking design, copy and the informational architecture to better align to the core brand pillars.

Realm manages several websites and related content as part of our core offerings.


About Novelis

Novelis is the leading producer of flat-rolled aluminum products and the world’s largest recycler of aluminum. They work alongside customers to provide innovative solutions to the beverage can, automotive and high-end specialty markets.

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