Every marketer worth their salt will wax on and on about “brand consistency this, brand consistency that.” And while the arguments about brand reputation, equity and one-voice are really important, that alone isn’t the thing that should make you lose …
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If you’ve been waiting to make a fundamental change to your marketing, position or even your brand… 2017 is shaping up to be the year of the rebrand. No matter which side of the aisle you sit on, this year …
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Eric Berrios, VP Client Services, presented the story of Novelis’ evercan introduction to IABC/Atlanta, last week. As part of an ongoing series, IABC/Atlanta invites three Golden Flame winners each year to recount their entry and share their process and best practices in …
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We may not work in retail, but there are a surprising number of projects that start at weird times of the year. Holiday marketing is one of them. Right now, we’ve got two holiday projects in the works for two different clients. …
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Realm is proud to join a select group of Atlanta companies as winners of the 2015 IABC Southern Region Silver Quill awards, presented in Denver, Colorado, on October 15, 2015. The second stage of the International Association of Business Communicators …
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This quarter, Birla Carbon Specialty Blacks will have a presence at trade shows in Brazil, China, Germany and the U.S., celebrating innovative solutions for plastic and coating applications. Realm is excited to provide booth design and communication support across all the regions. …
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Realm has been awarded a direct mail program by The Home Depot, in cooperation, with Citibank. The program targets B2B credit card users who are eligible for a fuel rewards program. The program will last approximately one year, with multiple touch points …
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What ever happened to employee loyalty? Wasn’t there a time when employees were the most ardent evangelists of their company’s goods and services? When they couldn’t imagine going to a competitor to meet any of their consumer wants and needs? …
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